Based on research results, many users are not aware of ongoing promos because they rarely check our banner section and dedicated promo page. The information displayed in these sections is too broad and requires extra cognitive load to understand.

The current capability of rewards in digital goods is auto-applied cashback, meaning users do not need to do anything to receive cashback as long as they fulfill the promo rules. However, this condition causes many users to be unaware of the existence of our promos. Therefore, even if we run an aggressive promo campaign, it may not result in a significant increase in transactions.

After assessing the current project situation, I decided to conduct a competitive analysis to draw inspiration and identify design patterns that are familiar and intuitive for Indonesian users.

With a very short development timeline, I need to design something easy to develop, scalable, and visually appealing to attract users.

Iteration 1: Using Existing Component

To speed up development, I tried using the existing promo component. The problem is, visually, it’s not appealing and doesn’t achieve our design goals.

Iteration 2: Make It More Attractive

In the second draft, I explored different colors and illustrations to make it more visually attractive. Unfortunately, this approach wasn’t feasible—especially in terms of how the promo value was laid out. It was hard to convey the value clearly when separated like that. Also, it looked clickable when it actually wasn’t.

Iteration 3: Attractive but Still Feasible

And here it is the final draft. I improved the promo layout into a single line to make it more feasible, made the card full-width, and adjusted the colors slightly to make it look less like a clickable element. I also made it more compact to save space.

Here is a more detailed analysis of the designs I have made.

Promo Card Design

The approach we are trying to use is to attract the user's attention to this promo card by using icons and playing with colors.

Even though there weren't too many design improvements, we decided to conduct usability testing with the scenario "Imagine you want to get a promotion when you purchase credit on OVO". This is the objective of the usability testing:

To be honest, we did not find anything particularly interesting in the usability testing in this case. Everything went very smoothly with almost no issues.

Users understand how to use the promo because…..

• Inside the banner there is an info that the promo is used automatically.
• In the banner there is no info to enter a promo code or any other things.

"I don't see any information about entering a promo code or similar, and I also see information that the promo is applied automatically." -users

Most participants chose the correct denom because they read promo rules.

"I read the promo rules because the writing is quite clear and prominent" -users

All users don't try to click on the banner because……

they felt that the banner isn't clickable (more like static information) and there are no clickable touch points.

Instead of creating something elaborate that takes a long time, we can run a quick experiment with a smaller scope to see if this improvement works or not. This project only took about 2 months, but we can feel the impact immediately.

To all the designers, project managers, engineers, and other team members who contributed to this project, I extend my heartfelt thanks. ❤️